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Breakfast @ Google Toronto HQ

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A great event hosted by the team at Google Canada and Spark Marketing. This early morning breakfast gave attendees a chance to learn more about online marketing and advertising.

Here are 5 tools and advice that I found very informative at this amazing event:

1. Google Trends – A free public tool that allows you to get some real insights, in real time. Great for getting to know and finding your right audience. See what people are interested in and create videos, blogs, social etc around it.

2.Google Consumer Survey : http://www.google.com/insights/consumersurveys/home A really good way to get consumer data through surveys and focus groups. It’s a paid service, but seem like it might be worth it. You can target your audience with the types of questions you are looking for quickly.

3. Add a search box to your website : So simple! Adding this small box can give you valuable insight to what your customers are looking for. Then just adjust your website accordingly to fit your audience needs.

4. Ways to gain credibility of your Brand:
*Creating Consistency
*Initiate Inspiration, create a compelling narrative around your product and deliver an experience.
*Building customer loyalty turns customers into brand advocates.
*Association with another brand is very important

5. Don’t challenge yourself to 10% incremental gain, challenge yourself to a 10x Gain !!
**Google didn’t look to improve cars by making them drive faster, they looked to make a car drive by itself.

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Spark Marketing’s President Peter Reitano and some team members.

Google Toronto Breakfast

Zahra from Google Toronto

Google Toronto Breakfast

Google Toronto Breakfast

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Thank you again Google Canada and Spark Marketing!

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